If this happens consistently, the startup could go bankrupt even though orders are coming in. This can give you a good indication on demand for certain offerings, compared across different countries. If you sell 3D printers, you could search “buy 3D printer” and see how much people search for these words per month.

The IRR (internal rate of return) model is used to calculate the profitability of a startup over a specific period of time using historical data and projected future growth rates. The IRR calculation measures the annual return on an investment over a given period of time, and is used to determine whether a startup is worth financial forecast for startups investing in. Software as Service (SaaS) businesses differ from other startups because they operate on a subscription-based model. In a SaaS startup, customers pay a recurring fee to regularly access the company’s software. Building financial models for SaaS has a few specific considerations due to the structure.